Our paid advertising experts have vast experience with managing pay per click campaigns ranging from small, local businesses to large, national corporations. We help you identify the right keywords, then pair them with the right ads and custom-designed landing pages to drive clicks, conversions and sales.
What is PPC?
Pay-Per-Click (PPC), also known as Cost-Per-Click (CPC) is one of the most effective internet advertising models to drive website traffic. You pretty much pay publishers when your ads appears on their websites which results in visits to your websites. PPC is most commonly used on search engines like Google and Bing. Advertisers on those sites use PPC to bid for keywords and phrases relevant to their searches. The search engines then use complex algorithms based on factors like the quality and relevance of your keywords, ads, and landing pages, as well as bid prices to deliver results. In contrast to Search Engine Optimization (SEO), which relies on organic or “free” traffic, PPC pays for traffic, so you get instant traffic, results and increased control.
Paid Advertising Packages
Each Paid Advertising Package includes a free landing page analysis, weekly performance monitoring, dashboard integration, reporting, and project manager consultation.
Featured Package: Google “Call Only” Ads
The best way to get found today as a local business is to show up – front and center – when someone takes out their phone and searches Google for your service near them. With Google “Call Only” ads – the customer is calling you directly, which can produce instant results!
Paid Media Mix – Google Search + Display + Remarketing
Package starts at $2200/month. There is also $399 Setup fee for new campaigns.
Maximize the full power of Google’s search and display platforms. This Google + Facebook + Instagram package provides your business with a dedicated PPC and Social Media specialist to create, manage, and monitor your Paid Digital Media Account and inclusive of management of the two platforms. Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google and its Search partners. The same will be implemented on Facebook and Instagram. The goal is to allow the you, the business owner, to grow your company together with your online audience. It also includes a remarketing campaign that will target people who already visited your site.
Package Details
We utilize the correct platform to achieve the goals of you and your business. Based on your needs, this package includes Google Search, Facebook Ads, with cross-posting to Instagram.
Ad Extensions
To highlight your websites strengths, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
- Lead Extensions
- Call Extensions
- Location Extensions
- App Extensions
- Sitelink Extensions
- Callout Extensions
- Review Extensions
Search Campaign Setup
We deep dive into your business, followed by extensive research to come up with the most targeted keyword list and ad copies. All keywords and text only deployed upon your approval.
- Keyword Research: 6 hours
- Daily Budget Set-up
- Ad Scheduling
- Campaign Structuring
- Ad Copy Creation
- Ad Extensions
- Set-up Report
Search Campaign Management
We monitor and optimize your campaigns constantly to increase the efficiency for each click.
- Bid Optimization: Twice a week
- Auditing
- Bidding
- Ad Copy Test
- Ad Extension Management
- Keyword Management
- Negative Keywords
- Report Analysis
- Report Generation: Monthly
Display and Remarketing Ads
Create brand awareness using banner ads, remarket to your existing audience that haven’t converted yet, upsell or cross-sell to existing clients, plus more!
Paid Media Starter – Google Search
Package starts at $1500/month. There is also $250 Setup fee for new campaigns.
Our entry level package for the Google Search platform. We provide you with a dedicated PPC specialist to (1) create, (2) manage, and (3) monitor your Paid Digital Media Account. Keyword research is used to analyze which search terms will be more beneficial for your business. A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google and its Search partners. The goal is to allow the business owner to grow his company together with their online audience.
Package Details
This package harnesses the reach and power of the Google Search Network. Depending on your goals and line of business, we can aim to generate sales, leads, app installs, even to drive walk-in customers to your physical stores, among others.
- Search Marketing Platform: Yes
- Text Ads: Yes
- Banner Ads Creation (1 set x 5 sizes [300×250,728×90,320×100,468×60,300×600]): Add $149 (max 2 revisions)
- Shopping Campaign: Add $149 for Merchant Center setup
Ad Extensions
To highlight your clients websites strengths, we would use the best ad extensions to boost the performance of your campaign and attract the right visitors to your site.
- Lead Extensions
- Call Extensions
- Location Extensions
- App Extensions
- Sitelink Extensions
- Callout Extensions
- Review Extensions
Search Campaign Setup
We deep dive into your business, followed by extensive research to come up with the most targeted keyword list and ad copies. All keywords and text only deployed upon your approval.
- Keyword Research: 6 hours
- Daily Budget Set-up
- Ad Scheduling
- Campaign Structuring
- Ad Copy Creation
- Ad Extensions
- Set-up Report
Search Campaign Management
We monitor and optimize your campaigns constantly to increase the efficiency for each click.
- Bid Optimization: Twice a week
- Auditing
- Bidding
- Ad Copy Test
- Ad Extension Management
- Keyword Management
- Negative Keywords
- Report Analysis
- Report Generation: Monthly
Paid Media Mix – Google Search + Display (Setup Only)
One time payment of $1300
We’ll do the keyword research, budget setup, media plan and targeting necessary to set the campaign on the right track. This setup can accommodate campaigns with $2000 – $4999 as a monthly ad budget and will only require combination of Google Search and Google Display in its monthly optimization.
Paid Media Starter – Google Search (Setup Only)
One time payment of $850.
Standalone setup for Google Search. We’ll do the keyword research, budget setup, media plan and targeting necessary to set the campaign on the right track. This setup can accommodate campaigns with $500 – $2999 as a monthly ad budget and chosen from either will require Google Search in its monthly optimization.
Package Details
- Project Kickoff: Official acceptance of the project.
- Intake Process: Gather all relevant access details. Understanding of the business, its products and services, and most importantly the goals and objectives of the campaign.
- Media Plan Creation: This involves channel recommendations and budget allocation based on the details in the client Intake.
- Accounts creation: Creation or access granting of either Google Ads* accounts or Facebook/Instagram* profiles depending on the chosen platforms.
- Google Tag Manager (GTM), Google Analytics*, Facebook Pixel* integration depending on chosen relevant platforms.